--1,000 social media users voted to help the credit union decide how to support four local organizations--
Philadelphia, PA, January 10, 2018 – Philadelphia Federal Credit Union (PFCU) kicked off a social media giving campaign at the end of 2017 asking Facebook users to determine how the credit union would distribute a $5,000 donation among four local nonprofit organizations, and the votes are in:
PFCU will donate $3,320 to Lutheran Settlement House (664 votes), $410 to Gaudenzia’s House of Passage (82 votes), $835 to SpArc Services (167 votes), and $435 to Congreso (87 votes).
To cast their vote, social media users engaged with a post on PFCU’s Facebook page and selected the emoji that corresponded with the charity they wanted PFCU to support. Each “vote” counted as $5 that PFCU would donate to that organization. The giving campaign launched on Giving Tuesday and ended on Dec. 30, 2017, when it reached 1,000 votes – or $5,000.
In addition to the support offered by this campaign, Philadelphia Federal Credit Union works with the nonprofits throughout the year by providing financial seminars and empowering individuals to take control of their personal finances to achieve independence.
“This giving campaign underscores our work with these organizations throughout the year,” said Erin Ellis, Accredited Financial Counselor at PFCU, who leads the financial seminars at the nonprofits year-round. “So many organizations are providing such valuable services to the people of Philadelphia, it’s difficult to choose which of these deserving organizations to support. We’re grateful to those who casted a vote to help us allocate our donation.”
More about the organizations and PFCU’s giving campaign can be found here. To learn more about how PFCU is involved in the community, visit pfcu.com.
Philadelphia Federal Credit Union recently took an unconventional approach to charitable giving by asking Facebook users to help determine how the credit union should distribute $5,000 donation among four Philadelphia-area nonprofit organizations.
About Philadelphia Federal Credit Union
Founded in 1951, PFCU is a member-owned, not-for-profit financial institution serving Philadelphia and Columbia County, Pa. PFCU is among the top five credit unions in the Greater Philadelphia area, with 11 branch locations, more than $1 billion in assets, 115,000 members, and more than 400 Select Employee Groups (SEGs). PFCU returns its profits to members in the form of higher dividend rates, lower loan rates, better services, and investment in the community.